The Rise of the Real Estate Career

by | Mar 14, 2022

Oh, how the tables have turned.

For decades, traditional companies had the upper hand in the employment marketplace.

Stable salaries, lucrative benefits, and ingenious corporate perks lured the best and the brightest to conventional companies.

While the so-called Great Resignation has hindered hiring and retention efforts across all industries, an unlikely contender has emerged as the leader of workplace satisfaction according to a recent LinkedIn employment survey.

In today’s fidgety, anxious economy, is anyone actually feeling well-settled in their current work situation?

If there’s an island of contentment right now, it’s probably in real estate, where 54% of respondents say they plan or hope to be in their current jobs in six months. Only 12% say they plan or hope to make a switch.

This is good news and something you should weave into your discussions with both your recruiting prospects and your existing agents.

By nature, humans will always feel some anxiety about their employment choices.

It’s your job to calm this anxiety and help them recognize realty.

And reality is this—the real estate industry is a pretty good place to be right now.

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.