Covid’s Effect on Real Estate Recruiting

by | Oct 6, 2020

Last week, I had the opportunity to connect with Tracey Velt from Real Trends.

For the past few months, Tracy has been interviewing real estate leaders and recording podcasts on how the Covid crisis has affected their companies, consumers, and agents.

This podcast is a quick listen (15 minutes) and covers a lot of ground concerning both recruiting and retention. A transcript is also provided if you’d rather read than listen.

Here are some of the topics covered:

1. How has recruiting changed due to Covid-19?

2. What are some strategies brokers and managers are finding effective in this type of market?

3.  What are some things brokers need in light of the new circumstances

4. Who’s been innovative and what are they doing to find success?

5.  What new opportunities are available and not being tapped.

If you take the time to listen, I think you will learn something and capture at least one take-away.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.