The Porch Fairies Fly Again

by | May 17, 2020

What’s better than receiving? That’s right. Giving.

A few weeks ago, I highlighted the work of Player Murray and Lizzie Gonzales who manage a high-performing real estate office in Raleigh, North Carolina.

During the lock-down, they secretly left each of their agents a thoughtful gift on their porch with the message:

We are thinking about you and we miss you.

After everyone received a gift, they had the idea of turning the tables and giving the agents an opportunity to make a contribution.

They nominated 10 agents to be the new “porch fairies” during the following week.

These agents reached out to their clients, friends, and sphere of influence with the following message:

I’ve been nominated to be a BHHS North Hills Porch Fairy. My mission is to collect as much nonperishable food as possible for local families in need.

If you’d like to help me in this mission, put some nonperishable food items on your porch, send me a text, and your porch fairy will pick up the food and deliver it to the Inter-Faith Food Shuttle.

This is a great opportunity to help those families who are struggling during these difficult times!

By the end of the week, more than 1000 pounds of food plus cash donations were dropped off at the food shuttle by the porch fairies.

But, here’s the best part.

After the first week, each of the porch fairies nominated another agent in the office to take their place for the following week.

By design, the “Porch Fairies Fly Again” program will be self-perpetuating for the next 10 weeks.

One porch fairy commented,

What really surprised me was how much people want to give back right now. We’ve been stuck in our own little worlds for several weeks now, and it feels good to reach out and help someone who is struggling.

Maybe it’s time to start a porch fairy program in your office.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.