Over the last decade, tech companies have invested billions of dollars trying to disrupt the connection between real estate agents and consumers.

And yet in 2024, NAR reported that 90% of consumers sold their homes with the assistance of a real estate agent–up from 89% in 2023.

Of the sellers who didn’t use an agent, almost 40% chose to go it alone because they were selling to a friend, relative, or neighbor.

The more things change, the more they stay the same.

Real estate is still primarily a relationship business, and those with the best agents are going to win.

If you want to scale your organization, your capacity to scale the talent acquisition function of your business will control your destiny.

You can have the best marketing, the best business systems, and the best tech, but these factors will only have a marginal effect on your success unless you combine them with the best agents.

So here is your ultimate challenge:  How do you scale a low margin business that is heavily dependent upon the hiring and retention of talented individuals?

Unfortunately, there are no quick and easy answers to this question.

It’s something real estate organizations need to learn and relearn every day, and wisdom comes by accumulating and applying what you’ve learned over time.

This is why we make the commitment to discuss recruiting every day.

Thanks for being part of the conversation.

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