A couple weeks ago, I reported that about 6% of agents moved in 2024.
The estimate was based on a comprehensive study of all agent behavior in four of the major MLSs accounting for more than 30% of agents in the United States.
But when the data is segmented considering an agent’s productivity, a different story emerges.
For example, when agents who closed two or fewer transactions (non-producers and hobbyists) are excluded from consideration, the percentage of agents who moved jumps to 13%.
This tells us that movement among productive agents is nearly double the rate of the industry, at large.
A deeper dive also reveals that 57% of migrating agents closed three or fewer transactions, while 43% closed four more.
And the median agent who changed brokerages closed between three and four transactions in 2024.
This tells us that there’s a “Movable Middle” where agents move at a higher rate compared to the rest of the industry.
As a result, the competition for these agents is intense.
Do you have a focused strategy for attracting these agents to your brokerage or team?
If not, start by developing a recruiting niche that addresses a specific problem agents in the Moveable Middle are struggling to solve.
With an abundance of options, migrating agents will be attracted to those leaders who help them solve their unique problems.
The simple solution that applies to a specific segment of the Movable Middle will shine the brightest.
