Getting Your Leaders into the Recruiting Game

by | Sep 11, 2024

One of the high performing hiring managers I coach recently described how she encouraged her executive team to jump into the recruiting game.

I just hired a $3M producer, and I asked my CEO to welcome her aboard.  The newly hired agent was elated to get a call from the CEO and said:

“I never even talked to the executives from my previous brokerage, and on my first day here, I’m being welcomed aboard.”

Later that week, another call went out to an agent who transferred from out of state and recently joined this manager’s office.

The CEO called this agent and said:

“I know this isn’t your first transaction, but it’s your first transaction with us. I appreciate the contribution you’re making to our company.”

If you’re a hiring manager, invite your executive team to participate in these types of calls.

If you’re an executive, ask your managers to let you know about opportunities to interact with prospects, new hires, and experienced agents.

Being personally noticed and recognized by someone an agent perceives as important makes them feel important.

It’s a win-win, and something this easy to implement shouldn’t be ignored.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Focus Less on What Your Competitors Offer

Focus Less on What Your Competitors Offer

While candidates will naturally consider other alternatives (commonly what a competitor is offering), it’s the least important issue for getting them to make a change. During the interview and follow-up conversations, don’t make the mistake of focusing too much time and energy on what your competitors are offering.