How to Hire and Motivate Selling Managers to Recruit

by | Jun 8, 2022

Today, we’ll be connecting with Dave Caveness. Dave is the President and CEO of Carpenter Realtors in Indianapolis.

During his tenure with Carpenter, he grew his company from seven small neighborhood locations to more than 30 offices that are strategically located in central Indiana. They are now more than 650 agents strong, and recruiting continues to be their primary focus.

My discussion with Dave started off strategic as he shared the subtle yet powerful advantages of tasking selling managers with recruiting responsibilities.

While it’s not for everyone, with the right managers and framework, he shows why it is a potent way to drive recruiting results.

In the second half of the podcast, Dave describes how he uses gamification to keep his managers focused on recruiting.

Recruiting goes better when it’s competitive, full of energy, and fun. And, he shares a tactic you can quickly duplicate in your organization to increase results!

Watch Here

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.