Introducing Podcast Wednesdays

by | Apr 27, 2022

When I started writing daily Insights a few years ago, I intended to make them concise and to the point.

My goal was to deliver 60-seconds of recruiting wisdom to busy hiring managers each day.

But some of our readers have expressed an interest in going a little deeper on some topics and connecting with others who are doing the hard work of recruiting each day.

To meet this need, our team is now producing a weekly podcast where we will relay some of the best stories in real estate recruiting and introduce you to the remarkable individuals who have found recruiting success.

While the podcast is a larger time commitment (15 – 20 minutes), you’ll hopefully learn more and find ways to replicate the recruiting methodologies others have discovered.  Let’s get started…

Watch Now

In this week’s podcast, we’ll be talking with Mark Johnson, the President of JPAR Real Estate.  According to Real Trends, JPAR is the 32nd largest real estate company in the United States.  JPAR has over 4000 agents in 65 locations.

Under Mark’s leadership over the last four years, JPAR has grown its agent count by 250% mostly through organic, boots-on-the-ground recruiting.

Mark will reveal some of his powerful recruiting secrets during our discussion, and shine a light on what it’s like to recruit for a 100% commission brokerage versus more traditional split-commission models.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.