Increase the Chances a New Agent Will Become a High Performer

by | Apr 12, 2022

There are two career windows worth considering to increase your chances of converting your next new-agent hire into a high producer.

Window #1: Individuals in their early 30s often start looking to settle into a career that can provide generous income during their peak earning years.

Prospects in their early 30s are still willing to try something new. They also look to apply what they learned in their 20s by working various shorter-term jobs.

Window #2: If someone in their late 40s is established in a career where wages have stagnated, they may want out. Also, they may be very motivated to make up for lost time.

Becoming a real estate agent is one of the few opportunities where an individual can become a top wage earner within a five-to-ten-year period.

If you sense a candidate is in one of these age ranges, steer the interview and follow-up dialog towards these income-related issues.

Helping your recruiting prospects solve their career and income problems will make you the manager of choice.

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.