The Rise of the Real Estate Career

by | Mar 14, 2022

Oh, how the tables have turned.

For decades, traditional companies had the upper hand in the employment marketplace.

Stable salaries, lucrative benefits, and ingenious corporate perks lured the best and the brightest to conventional companies.

While the so-called Great Resignation has hindered hiring and retention efforts across all industries, an unlikely contender has emerged as the leader of workplace satisfaction according to a recent LinkedIn employment survey.

In today’s fidgety, anxious economy, is anyone actually feeling well-settled in their current work situation?

If there’s an island of contentment right now, it’s probably in real estate, where 54% of respondents say they plan or hope to be in their current jobs in six months. Only 12% say they plan or hope to make a switch.

This is good news and something you should weave into your discussions with both your recruiting prospects and your existing agents.

By nature, humans will always feel some anxiety about their employment choices.

It’s your job to calm this anxiety and help them recognize realty.

And reality is this—the real estate industry is a pretty good place to be right now.

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Resilience:  Your Recruiting Super Competency

Resilience:  Your Recruiting Super Competency

You cannot overvalue your own resilience. It affects everything about you–from your capacity to solve problems and innovate to your physical, mental, and emotional well-being. Resilience is like a super-competency, influencing many other related skills and abilities that you need to deploy in order to work, manage, and lead well.

How to Work a Recruiting Funnel Like a Pro

How to Work a Recruiting Funnel Like a Pro

This framework helps us remember there’s a natural pace and process that honors talented prospects—it makes them feel valued and respected. If you’re not getting the number of high-quality hires you desire, work back through each step of the recruiting funnel.

How to Disqualify a Recruiting Prospect

How to Disqualify a Recruiting Prospect

But what happens when the prospect is NOT qualified? If you’re being selective and focused on hiring talented agents, at least 80% of recruiting prospects are not going to meet your standards. Here are some ways to wrap-up a call with an unqualified prospect.