Leveraging the “Return to the Office” Resistance

by | Jul 22, 2021

recent article in Fast Company documented the tension many employees are feeling about returning to their physical offices.

As more employers push to get employees back in-house, the workers themselves are taking a harder stand.

An April 2021 survey found that 60% of women and 52% of men would quit if they weren’t allowed to continue working remotely at least part of the time.

It also revealed that 69% percent of men and 80% of women said that remote work options are among their top considerations when looking for a new job.

Why such strong pushback to return to the status quo?

Workers claim they’re more productive at home, it’s easier to blend work and life responsibilities, and they dread commuting.

Because the real estate industry has long been more progressive than their corporate counterparts in encouraging and equipping agents to work remotely, this is a great opportunity to capture some talented new agents.

Brand yourself as the “remote work leader” in your marketplace, and you’ll be well-positioned to attract those who are looking for remote employment options.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.