Last week, a friend told me:

I’m not sure I want to go back to commuting.

He’s a consultant and has been working at home for the last year.

Going back to the office (which his management team wants him to do) means commuting 45 minutes on a bus each way.

His response to this proposition: I’m looking at other opportunities that will allow me to have the flexibility I’ve come to value over the last year.

These types of discussions are happening everywhere right now—both inside and outside the real estate industry.

Some people have flourished under new work conditions, while others have languished.

Those who have flourished want to hang on to what they’ve gained.

Those who have languished want things to get back to “normal” as quickly as possible.

Neither scenario will happen to everyone’s hopes and expectations, and thus the seeds of dissatisfaction are planted.

Like my friend, many of your agents, your competitors’ agents, and outside professionals will be considering new opportunities that match their preferences.

It’s time to put out your “we’re hiring” sign and be crystal clear on what you have to offer a prospect.