Last Friday, I ordered a meat thermometer from Amazon.

I placed the order at 2:30pm and just after 5pm, a delivery person smiled and handed me the thermometer in my driveway.

There was no special request to expedite the delivery, no extra fees, and no fuss from the delivery person.

My online order profile simply said: Your package was delivered. It was handed directly to a resident. 

While it all appeared to be business as usual, it was one of the most amazing displays of business execution I’ve ever experienced.

I’ve had hundreds of Amazon packages delivered to my house over the last 15 years, and the fact they can still amaze me is remarkable.

Amazon seems to have tapped into this principle: People love to be amazed.

And it’s a principle that applies to your recruiting prospects, as well.

Amazing someone with your response time to a request, a unique solution to a difficult problem, or recognizing an important goal they accomplished will set you apart from your competitors.

It initially creates some playful attraction (I wonder what you’ll amaze me with next?), but it’s not long before they’re asking:

Don’t I want to work with amazing people?