Cheap Trick Recruiting Advice

by | Apr 4, 2023

In 1977, Cheap Trick released their now classic single I Want You to Want Me.

I’m sure many of you can hum the tune.

This simple song contained some profound recruiting advice:

Your recruiting prospects want to know they’re wanted.

This knowledge builds attraction between two individuals.

It’s a message that is easy to insert into the recruiting process at various points and will likely resonate with those who are hearing it.

I really respect the work you’re doing, and I’d love to have someone with your talent on our team.

The agents you’ve worked with from our office think you’re amazing—we want you working on our side!

If you’d ever consider making a move, please remember you’re our #1 prospect.

It’s a simple message that can have a powerful effect. After all, you can still hum the tune 44 years after it was released.

Sidenote: In 1984, researchers confirmed the Cheap Trick hypothesis as it relates to persuasion in business applications—so you don’t have to completely trust what you learned from this song.

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.