The Farming Mindset

by | May 26, 2022

I’m not much of a gardener, but each spring I try my hand at planting some different types of lettuces and greens in the small garden we have in our back yard.

To get started, I read the back of the seed packages each year and remember that after the seeds sprout, the small seedlings must be thinned out to allow the others room to grow.

In the end, only a few of the seeds we planted will turn into mature plants ready for harvest.

This process reminds me of something I’ve read hundreds of times in articles and books about success.

Everything in business operates on the indisputable law of the farm.

Seeds must be planted and nurtured in order to experience a harvest.

This nature-inspired concept is the downfall of many recruiters and hiring managers.

Why? Because they don’t consistently plant enough seeds to allow for the natural attrition that happens in every recruiting pipeline.

Even if you do a great job of nurturing your recruiting prospects, much of what happens is out of your control.

What if a new agent prospect takes another job, moves out of the area with a spouse, or suffers an illness that keeps them from pursuing a real estate career?

What if an experienced agent prospect receives an unexpected retention bonus, concludes the timing is not right to make a move, or gets promoted to a management position?

Farm-minded recruiters and hiring managers plant a lot of seeds, do everything they can to nurture those seeds, and rest assured the odds something will work out are in their favor.

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.