The workforce at large and most real estate companies are struggling to make sense of company culture right now.
Whether you’re fully virtual, made the transition back to a traditional office setting, or somewhere in between, your company culture has changed a lot over the last two years.
If you haven’t done so already, it’s a good time to assess the health of your culture and make plans to stregthen it in months ahead.
Here’s someone who can help you get started.
Bryan Miles, CEO of a virtual staffing company called Belay, has been helping companies with virtual and hybrid cultures for the last decade.
Bryan advises managers to proactively and frequently assess the temperature of their cultures by using the following methodologies:
Focus Groups: Pull together a small group of agents and employees in a Zoom meeting and ask them a few questions about your culture. Encourage them to talk openly about what they’re experiencing.
Surveys: This tool is useful for addressing issues around collaboration, productivity, and distractions. Don’t use anonymous surveys—you’ll get more effective and action-oriented results by asking individuals to own their opinions.
Outside Assessments: Ask those outside your organization who regularly interact with your agents and employees (ex. ancillary businesses such as mortgage, title, attorneys, etc.) for their perspective on how your agents are doing.
Every real estate organization is at risk without thoughtful and frequent feedback from your agents and employees. It’s always been this way.
What’s changed is the way this information needs to be proactively captured.
More than ever, no news is not good news.
