Finding the Underlying Pain

by | Feb 22, 2022

If you have a headache, you can take ibuprofen to alleviate the pain.

But the pain is not being caused because your body is lacking enough ibuprofen.

There is an underlying cause of the pain. It might be you’re dehydrated or didn’t get enough sleep last night.

When recruiting, many hiring managers offer quick fixes intended to relieve symptoms.

Prospect: My current broker doesn’t provide leads…

Hiring Manager: We can provide you leads… (under their breath–for a fee and they won’t be very good quality)

This approach doesn’t address the underlying problem.

Why is the prospect lacking leads? Have they built a database? Are they doing activities to generate leads on their own? Why are people not referring business to this person?

The most effective recruiters go after the underlying causes of the pain.

They act more like health/wellness coaches and less like doctors.

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Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.