The Best Time to Call

by | Jan 31, 2022

I spoke with a high-performing experienced agent recruiter last week who makes a lot of outbound calls.

I asked her when she makes the most connections during various parts of the day.

Early morning: Since they’re frequently interacting with clients during evenings, most agents work later schedules. I don’t make a lot of connections before 10am.

Mid-morning: I get more pick-ups during the mid-mornings, but often get the response, ‘I’m in a meeting right now and can’t talk.’  If they say they’ll call you back later, they’re lying.

Lunchtime: The extended lunch hour (11:30am to 1:30pm) is a great time to connect and get people to engage in conversation.

Mid-afternoon: I get more voicemails, or ‘I’m with a client right now’ interactions in the afternoon.

Late afternoon: I get a lot of pick-ups and have good conversations during this time, as well. More agents seem to welcome a distraction towards the end of the day.

When you’re setting up your calendar this week, schedule some outbound calls at lunchtime and/or late afternoon and see if your connection rate increases.

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.