Recruiting Habits: Start Small and Build on Successes

by | Mar 10, 2021

According to BJ Fogg, Director of the Behavior Design Lab at Stanford, there are only three things that will change day-to-day behaviors in the long term:

1. Having an epiphany
2. Changing your environment (what surrounds you)
3. Making small changes

Of the three, the last option is the most practical—most everyone can start making small changes.

How small? Fogg suggests defining “micro-habits” that take less than 60 seconds to complete.

By first defining and finding success with a couple micro habits, you’re taking steps towards tackling a larger, more complex habit.

For recruiting, a micro-habit could be something as simple as sending an email to just one agent in your office each day asking for a recruiting referral.

“Hi Sarah, quick question–have you connected with any agents in the last 6 months that you think would fit our culture and make a good addition to our team? If anyone comes to mind, let me know and I’ll reach out. Thanks!”

Try developing a few micro-habits of your own and then let me know about your successes.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.