The Failure Rates of New Agents

by | Sep 28, 2020

If you Google the failure rate of new agents, you’ll see this statistic pop up on multiple sites:

87% of Real Estate Agents Fail in the First 5 Years

Perhaps this stat was promulgated through internet group think (people just kept requoting it from pervious articles).

Or, it may have been an accurate assessment at some point in the past (perhaps in the period during and shortly after the last downturn).

Regardless of where this failure percentage stat came from, it appears to be wrong.

According to NAR’s most recent member profile and a conversation with one of NAR’s data analysts, the failure rate of new agents is somewhere between 40% and 50%.

In this case, failure rate is being defined as those who get a real estate license and then leave the industry within the first five years.

It’s important to recognize that measurements around employment often change, and sometimes change quickly.

If your job is to encourage someone to jump into a career field where 87% of people fail, it’s depressing.

Especially, if it’s not true.

 

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The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.