The Search for a Real Estate Career

by | Apr 3, 2020

Yesterday, we discussed the likelihood of those facing employment uncertainty to seek out opportunities in the real estate industry.

While some of my conclusions were based on patterns we saw during the last economic downturn, recent sourcing data is also suggesting recruiting prospects are seeking out real estate agent opportunities.

In March, the number of unique new visitors viewing real estate ads ticked up 2% from January.

Not a big jump, but January typically has the highest sourcing numbers of the year, so March demand was very strong.

The conversion rates from visitor to application were down slightly in March, but still within the range of normal (32% of views converted into applications).

Two other data points of interest:

-there was a 12% increase among those applying in younger age groups
-there was a 7% increase in the number of males applying

Many other industries saw the bottom fall out during March (ex. not many people are searching for restaurant jobs), but real estate sourcing remained resilient.

We expect interest in real estate careers to remain strong and perhaps grow in the months ahead as recruiting prospects accept the realities of the employment market.

 

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Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.