Predicting the Future for New Agents

by | Aug 1, 2019

by Ben Hess, Managing Director, ThirdPool Recruiting

Charles Dickens starts his most famous novel with: It was the best of times, it was worst of times.

Most established agents tend to look at their careers the same way—they have aspects of the job they relish and parts they wish were different.

What do agents tend to enjoy?

Relationships with customers

Entrepreneurial independence

Helping people whose lives are in transition

What do agents tend to dislike?

Unpredictability of income

The difficulty of finding customers

As a recruiter or hiring manager, it’s helpful to reveal this information to your prospects early in the hiring process.

It’s a balanced way to share the pros and cons  of becoming a real estate agent.

When they struggle as agents (and they’ll all struggle), remembering your predictions will help them push past the obstacles and focus on the positive aspects of their new career choice.

The future doesn’t seem so scary or overwhelming when a trusted advisor predicts what’s going to happen.

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LIKE TO LEARN MORE?

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.