From Scary to Hired

by | Jul 17, 2025

Last week, one of my coaching clients had a scare.

It was mid-morning, and she was on her way to a personal appointment at a local hair salon.

She lives in a small town, and as she turned onto the road in front of her office, she felt like she was being followed.

After a couple more turns, the car in her rearview mirror continued to follow.

Already feeling nervous, she parked her car, and the stranger pulled into the slot next to her.

To her surprise, who popped out of the car?

A competitive agent whom she was recruiting and with whom she’d been in regular contact!

As he popped out of his car, he said,

I was on my way to see you and noticed you were just leaving your office.

I was hoping to talk with you for a few minutes.

During our last call, you mentioned that if I ever needed help, I could reach out.

I need some help!

I’m having an urgent issue with one of my listings, and I’ve called my manager twice and got no response.  

I’m going to lose the listing if I can’t get this resolved.

Can you help?

The salon owner provided an impromptu place to meet, and the issue only took a few minutes to resolve.

Lesson learned:If you tell your prospects they can contact you when their manager drops the ball, you’ll frequently be in just the right place at just the right time.

There are a lot of managers dropping a lot of balls.

 

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.