Helping Your Recruiting Prospects Manage Risk

by | Apr 4, 2025

Whether a person is changing companies (experienced agents) or changing careers (new agents), risk is that scary monster keeping many individuals from moving forward.

One way to tame the risk monster is to facilitate an open discussion concerning strategies for handling risk. Here is a short list of the most common approaches:

Risk Avoidance. Some individuals play it safe and avoid as much risk as possible. While this may seem like a good idea, it limits potential for success.

Challenge your recruiting prospect: Is your objective in making this decision to avoid risk?

Risk Mitigation. A savvy investor takes risks but protects against catastrophic loss by using a stop loss. The same principle should apply to career decisions.

Coach your recruiting prospect: It’s foolish to risk everything when making this career decision, let me help you think through some ways to limit your risk.

Risk Transfer. In our personal lives, we buy insurance to transfer risk to someone else in the event of a mishap. As the broker, demonstrate how you’re shouldering some of the risk of this decision.

Assure your recruiting prospect: You’re not in this alone. I’m putting myself and my resources at risk as you make this decision.

Having these risk strategies in the back of your mind will help you stay cognizant of what weighs on the mind of every prospect.

 

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The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.