The 2 Types of Recruiting Innovations

by | May 18, 2026

According to author Scott Anthony, innovations come in two flavors.

Core innovations are lower potential projects expected to offer rapid returns, and they are near and complimentary to your current business process.

Competitors will often be aware of these innovations and likely be implementing many of the same ideas you’re considering.

New growth innovations push the frontier of your strategy by developing something utterly original or doing something in a novel way.

These innovations have the potential to produce substantial returns, but it takes much longer to realize revenue from them.

When attempting to innovate your recruiting process, which framework should your organization use?

Core innovations will require you to execute better than your competitors.

New growth innovations require good ideas–plus the resilience and long-term focus to stay committed to them.

Neither one guarantees success, and both strategies produce some winners.

Pick one and then stay the course.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

What Do Leaders Struggle with the Most?

What Do Leaders Struggle with the Most?

This research tells us two things: 1. If you’re struggling with these issues, you’re not alone—it’s one of the hardest parts of being a leader. 2. Those who possess the courage to admit it’s a problem, confront it as a weakness that needs to be addressed, and commit to making improvements will emerge as better leaders.

Your Interview Framework Needs an Upgrade

Your Interview Framework Needs an Upgrade

The industry has done a poor job of identifying individuals who will thrive in the agent role. One way to begin correcting this problem is to conduct better interviews. That’s why we recently published The Ultimate Interview Guide, and we’re offering it as a free resource to Recruiting Insight readers.

New Agents:  Why Systems Beat Effort

New Agents:  Why Systems Beat Effort

All you need is talent and hard work to build a successful real estate career. You know better. Talent and hard work combined with an effective system (the bicycle) will always beat talent and hard work applied to an inferior system (the tricycle) or no system at all (running).