How to Get it Right by Being Wrong

by | Apr 21, 2026

When evaluating new agents, we all want to avoid making the mistake of hiring the wrong people.

But that’s not as easy as it sounds.

Why? Because our brains often tell us to hire the wrong people through something called confirmation bias.

Dave Mashburn explains this frequent error.

Some studies have shown that we actually make up our minds on whether we will hire a candidate in the first 10 seconds of the interview because of confirmation bias.

Confirmation bias, just like it sounds, makes the decision early and then spends the remainder of the interview justifying that decision.

How do you avoid confirmation bias?

There are several well-documented strategies researchers have discovered, but the easiest one to implement quickly is using a structured interview process.

Develop a common set of questions for your interviews and record the answers candidates provide (take notes).

And then try to hold back judgment until after the interview and when you’ve had time to review your notes.

Remind yourself–you’ll often get it right by being wrong about your biases.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.