Podcast:  How to Hire 24 Experienced Agents This Year (Recruiting Playbook)

by | Apr 16, 2026

If you’re finding it difficult to gain traction in today’s hyper-competitive experienced agent recruiting landscape, I have some timely insights I’m excited to share.

Earlier this week, I asked Darrell Morgan to join me in the studio to discuss how he consistently hires more than 20 experienced agents per year.

Darrell is a Director of Operations for Berkshire Hathaway HomeServices Homesale Realty and oversees three offices in Hagerstown, MD, and the surrounding communities.

Like most of you, he’s a busy leader who works hard to provide a high level of support to the agents who depend on him.

But he doesn’t stop there.

He invests about three hours per week in proactive growth activities (prospecting and follow-up) for his offices.

And the return on that investment is remarkable.

During our discussion, Darrell lays out the exact process he uses to achieve this level of recruiting success.

Discipline, consistency, and working a system equip him to achieve what we all know to be true:

Great leaders attract talent.

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.