The human mind relies on patterns to process large amounts of information quickly and efficiently.
For example, a “rule of thumb” is simply a practical shortcut that equips your brain to take quick action once a familiar pattern is recognized.
In recruiting, this type of pattern recognition is often referred to as a persona or avatar.
By developing clear recruiting personas, a recruiter or hiring manager can more intuitively identify patterns in prospects and take quick, decisive action.
Have you developed one or more recruiting personas for your office or team?
If so, have you updated them recently based on current marketplace trends?
If not, I have a great resource for you.
In late January, we pre-released our Real Estate Personas and Avatars Guide for Real Estate Leaders to just Insight readers.
This week, we’re releasing to the general public.
This 15-page resource outlines the 11 most common real estate personas.
It explains, in detail, how to effectively engage each type including their primary fears, emotional hooks, and ideal value propositions.
It also includes a section on how to build a custom persona if none of the common profiles perfectly match your needs.
Download your copy now and gain greater clarity on how to better engage the top recruiting prospects in your marketplace.
