Storytelling is an important part of every recruiter’s toolkit.
Perhaps you have some standard stories you share during the recruiting process.
While this is a good baseline, Rich Millington argues that stories become super-powered when they are customized to match the worldview of your listener.
Some people need a story of ego: Â This is what the best people in the world do…
Some people need a story of change:  This is what the future of the field looks like…
Some people need a story of vision:  Imagine how great it would be to be standing on stage presenting this to the world…
Some people need a story of togetherness:  We can create this amazing thing together…
Some people need an underdog story:  They don’t think we can do this…
Some people need a story of pride:  We do this better than any of our rivals–let’s not ruin that…
Some people need a story of love:  If we truly care about them, we should do this…
Understanding the perspective of your prospect makes you empathetic.
Crafting stories from that perspective makes you persuasive.
