Yesterday, our team published the latest Agent Migration Report, and it’s packed full of the latest movement trends and insights.
The 2026 Q1 Release covers agent movement trending for all of 2025.
Here are some of the highlights:
Mobility Velocity Accelerates Across the Industry
Agent movement is increasing and becoming more efficient, with both internal transfers and external exits rising year over year, signaling that brokerages should actively track and manage migration.
The 10% Rule: Why Elite Movement Drives Market Outcomes
A small group of elite agents controls nearly half of all migrated production, and the strongest brokerages are those that “trade up” by attracting more productive talent.
Migration Timing and Seasonal Dynamics
Agent migration follows clear seasonal patterns, peaking in January and April making year-over-year and rolling analyses far more reliable than short-term snapshots.
The Succession Cliff and Concentration Risk
An aging agent population and heavy production concentration expose many brokerages to sudden revenue loss, especially in high-velocity markets where competitive poaching and team lift-outs are accelerating.
Key Takeaways
Brokerage leaders must shift from headcount growth to efficiency and durability by adopting structured frameworks, differentiated recruiting strategies, and near-term action plans focused on improving the quality of the agents recruited and retained.
This resource is required reading for those who want to build an informed recruiting plan for 2026.
Download your free copy now, and reach out if you’d like to discuss how these findings can specifically help you improve your recruiting results in the months ahead.
