Visual Accountability

by | Oct 1, 2025

First-level managers in the real estate industry have a difficult job.

They’re tasked with a wide swath of responsibilities, and they are often required to react to the urgent needs of their agents.

Proactive tasks (like recruiting) frequently get pushed to the bottom of the list and left undone.

It’s no secret that a constant focus on the urgent burns out managers and kills real estate offices.

So, how do you stay focused on the proactive tasks leading to long-term sanity and success?

Some individuals benefit from visual reminders to get them focused on the right priorities.

Let’s suppose you’ve made a commitment to dedicate 3 hours/week to proactive recruiting tasks (making calls, sending emails, conducting interviews, following up on previous meetings, etc.).

To visualize the 3 hours, take 6 sticky notes and label them one through six and stick them on your desk.

Every time you complete 30-minutes of proactive recruiting work, remove one of the sticky notes.

When those uncompleted proactive tasks take on a physical form, it helps remind you of your commitments and what needs to be done to accomplish your goals.

This is a quick, low-cost accountability trick that works for some managers.

Try it and see if it works for you.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Agent Migration: Q1 Had Some Big Surprises

Agent Migration: Q1 Had Some Big Surprises

While there’s a lot to digest, it’s critical to apply these insights to your recruiting strategy in the months ahead. That’s one of the reasons we’ve partnered with Lone Wolf to host a live webinar covering the Q1 Agent Migration trends you need to understand to compete effectively. Industry veterans Mark Johnson and Kyle Hunter will lead the session, simplifying the data, prioritizing what matters most, and outlining clear, actionable steps you can take.

How to Get it Right by Being Wrong

How to Get it Right by Being Wrong

There are several well-documented strategies researchers have discovered, but the easiest one to implement quickly is using a structured interview process. Develop a common set of questions for your interviews and record the answers candidates provide (take notes). And then try to hold back judgment until after the interview and when you’ve had time to review your notes.

Doing Only the Things You Like Doing

Doing Only the Things You Like Doing

For most recruiters and hiring managers, recruiting is a complex, end-to-end process containing a bunch of the individual tasks all of which they’re not going to enjoy. Those who push through unpleasant tasks not only find success but also find more satisfaction in the parts of the recruiting process they do enjoy.