Wanting It Too Much

by | Sep 16, 2025

When you’re in a recruiting dialog with a talented agent, it’s hard not to get too excited about the possibility of this agent joining your team.

While it’s important to let the prospect know you’re interested, when the individual senses you want it more than they do, something odd happens.

The prospect pulls back and puts up some barriers.

Why? It’s just what humans do when they feel they’re being pushed into a decision.

To avoid getting yourself into this situation, view your response along the interest spectrum.

At one end of the spectrum:  You’re a disinterested third-party.

I don’t really care if you come to work here.

At the other end of the spectrum:  I REALLY want you to work here.

I’m focusing a lot of attention on your decision.

The best hiring managers operate in the center of this spectrum.

Yes, I care, but if it is the right decision for you and me, it will happen.

Next time you have an agent crush going, ask yourself:

Where am I along the interest spectrum?

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Take the Time to Craft the Right Message

The Great Talent Reset

The talent playing field in the real estate industry has undergone a generational reset over the last four years. Three consecutive years of the fewest existing home sales since 1995, a 34% decline in transactions, and a resale turnover rate at a 40-year low have permanently altered the talent landscape. Brokerages still operating with a 2021 recruiting strategy are actively donating production to the competitors who have adapted. These changes are the topic of a new, must-read whitepaper we’re releasing today.