Tomorrow, we’ll be releasing the 2025 Q2 Agent Migration and Performance Report.
I’ve read the preliminary report, and since our Q1 release, several agent migration trends have gained momentum.
Attraction Insights
The brokerage models attracting the most agents are Capped Revenue Share Brokerages and Tech-Enabled Brokerages.
Their modern, technology-first, and high-commission-split value propositions are clearly resonating with agents.
To compete, other brokerage models must retool their value propositions to highlight comparable tech solutions.
In reality, off-the-shelf tech solutions are inexpensive, widely available, and have similar capabilities to those touted by tech-enabled brokerages.
With better messaging, the playing field can be leveled.
Additionally, other brokerages can compete with low-split models by demonstrating a more reliable path to personal income.
As you know, a high-split and cap mean little if an agent is unable to close transactions.
Retention Insights
The brokerage models losing the most agents are Capped Revenue Share Brokerages and Traditional Brokerages.
Why are agents leaving?
It’s typically because brokerages fail to deliver on their value propositions—or because “the grass looks greener” somewhere else.
High churn among revenue share brokerages suggests that their value-proposition promises aren’t resonating with many of their new hires once they are onboard.
Agents leaving traditional brokerages are constantly bombarded with “it’s better over here” marketing messages—and those messages can be hard to resist.
How Do You Stop the Exodus?
You must be constantly re-recruiting your agents and demonstrating the tangible benefits of their partnership with you.
Your competitors aren’t going to let up—and neither should you.
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P.S. The 2025 Q2 Agent Migration and Performance Report will be available for download tomorrow. Keep an eye out for tomorrow’s Insight to get your copy!
