You’ve probably noticed how fundraisers communicate their goals and keep you updated on the progress of a campaign.
It could be one of those poster-sized thermometers you’d see at a community fundraiser, or something more digital like you’d see on a GoFundMe page.
Fundraisers have learned something basic about human nature:
If you communicate your goals, others will feel compelled to help you reach them.
The same principle can be used to recruit.
When you’re meeting an agent in your company or another potential referral source, let them know about your recruiting goal.
My goal is to add five talented, experienced agents to our team this year.
Is there anyone you’ve connected with recently whom I should be talking with about joining our office?
This request is even more powerful if you ask right after you helped them solve a problem or make progress toward one of their goals.
At this point, the need for reciprocity kicks in, and suddenly, you have someone assisting you in reaching your objective.
