How to Avoid Sounding Salesy When Recruiting

by | Jun 6, 2025

The experienced agent recruiting journey is often long and drawn-out.

Part of this is just the nature of the process–prospects often have time-related issues you can’t control.

But some of the delays are your fault.

Why?  Hiring managers are often timid about “asking for the order” because they don’t want to come across as salesy.

If you’ve ever felt this tension, executive coach Matthew Kimberly recently shared some insights that might be helpful:

Nobody ever objects to being asked to buy something. They only object when you don’t listen to their answer and steamroll on regardless.  

So, you should always ask.

You’re not a mind-reader. It might be a yes, or it might not. But if you don’t ask, it’s a no.

You must be able to answer the question, “Why now?” If you can’t do that (or they can’t do that), then “maybe later” is the way things will go.

Find a way, either through their urgent need or desire or your deadline or limited number of spots to answer the “why now” question.

Anyone with an ounce of emotional intelligence knows that being pushy and obtuse will repel recruiting prospects.

But don’t swing too far to the other extreme.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.