Putting Your Recruiting Prospects in Scoring Position

by | Jun 5, 2025

As we head into the summer months, baseball starts to grab a little more attention from the public.  

Like most people, I’m more of a casual fan.

I consider getting to a couple of Mariner’s games a year an accomplishment!

But those who are more serious observers see baseball through the lens of metrics and statistics.

From an offensive perspective, getting base runners into scoring position (on second or third base) is an important metric.

If a team gets enough players into scoring position, runs will naturally follow.

Runs lead to wins and wins lead to championships.

Recruiting follows a similar pattern.

To win, you must consistently get high-quality prospects into scoring position.

This means bringing several players up to bat (activating recruiting prospects).

Getting a percentage of those prospects to first base (live/engaging conversations).

And moving the highest potential prospects into a scoring position (a face-to-face appointment and inclusion onto your warm list).

From here, even a small catalyst event can turn the recruiting prospect into a quick hire.

This is the simple formula most high-performing recruiters use to reliably reach their goals.

Like baseball, most of the game seems boring and mundane until the hires start happening.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Focus Less on What Your Competitors Offer

Focus Less on What Your Competitors Offer

While candidates will naturally consider other alternatives (commonly what a competitor is offering), it’s the least important issue for getting them to make a change. During the interview and follow-up conversations, don’t make the mistake of focusing too much time and energy on what your competitors are offering.