Back in the 60’s, Marshall McLuhan famously coined the phrase:  The medium is the message.

McLuhan was the first communication theorist who noticed that how a message is delivered is not only important, but it may also be even more important than the message itself.

Some believe this theory has profoundly shaped society in some negative ways. I’m not sure if that’s true, but according to research conducted by 1000 Watt, the medium does make a big difference in how your recruiting message is received.

When asked:  What kind of recruiting outreach/pitch are you most likely to consider?

Agents strongly preferred some mediums over others.

Those preferred:  Social Messaging (30.1%), Phone / Voicemail (29.5%), Personal Email (27.4%)

Those not preferred:  Direct Mail (7.5%) and Cold Text (3.4%)

Why do the preferences shake out this way?

It could be that when someone is considering something new, they prefer a more conversational approach.

Also, social messaging may be slightly more popular because a social media profile provides more background on the messenger.

Perhaps there are more variables, but this we know:  It’s hard to get your recruiting message heard.

If you want to increase your odds, make sure to use a medium your prospects prefer.