Turning A Competitive Agent into a Referral Source

by | Apr 17, 2025

When connecting with an experienced agent prospect, you’ll often hear the objection:

I’m not interested in making a change—I’m happy where I’m at.

If you’re really focused on pursuing this particular agent, there are several ways to handle this common objection (we’ve covered some of these in previous Insights).

But what if this prospect is just a cold contact?

Is it productive to attempt to unseat them from their “happy” state?

Usually not.

Savvy hiring managers pivot at this point and attempt to turn the reluctant prospect into a referral source.

I’m not surprised you’re happy. Based on your production metrics, you seem to be doing really well.

But I was wondering if there is anyone else in your network who is not doing as well as you are and doesn’t seem to be a good fit in their organization?

Faced with the choice of leaving empty-handed or getting a referral, it only makes sense to ask for the referral.

P.S. Did you get a chance to download our Agent Migration Report?  If not, grab your copy now and start using it to develop a more informed recruiting strategy.  Need help? Reach out and schedule a free strategy call.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Focus Less on What Your Competitors Offer

Focus Less on What Your Competitors Offer

While candidates will naturally consider other alternatives (commonly what a competitor is offering), it’s the least important issue for getting them to make a change. During the interview and follow-up conversations, don’t make the mistake of focusing too much time and energy on what your competitors are offering.