How to Get Laser Focused on Recruiting Results

by | Mar 27, 2025

As many of you know, we help real estate companies recruit more effectively.

In a consulting role, we get a front row seat to the recruiting processes organizations are using and the new innovations they are trying to implement.

Here is a common framework used by the most innovative companies to get outstanding recruiting results.

Talent. Successful recruiting companies tend to have one or more talented individuals spending a lot of time and mental energy on recruiting. These individuals get executive level attention and sponsorship.

Resources. After getting a talented individual(s) focused on recruiting, high-performing companies dedicate resources (money) to the effort. Since everyone is on a budget, this usually requires freeing up resources dedicated to other projects.

Measurement. The recruiting process should be organized differently than other business systems. It operates at a different pace with a unique set of metrics that demonstrates progress. These metrics should be visible and frequently reviewed at the executive level.

Most real estate leaders agree–recruiting is the life blood of their organizations.

High-performing companies convert that belief into a laser focus on recruiting priorities.

 

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.