Recruiting Mastermind Episode 11: 4 Steps to Better Talent Attraction and Recruiting for 2025

by | Mar 13, 2025

Description: Mark is joined by Juan Burbano of My BFF Social, Jay Teresi of Bold Trail Recruiting, and Ben Hess of Recruiting Insight as they discuss practical ways to improve your talent attraction and recruiting efforts in 2025.

This Recruiting Mastermind expands on the topics and ideas Mark and Ben presented at their 5-star rated Inman NYC session from earlier this year.

What You’ll Gain:

  • Source Top Talent: Find the perfect candidates.
  • Optimize Your Systems: Leverage cutting-edge data (BOLD TRAIL) and marketing (MyBff) for maximum efficiency.
  • Master Appointment Setting: Fill your calendar with qualified leads.
  • Gain Expert Consulting & Accountability: Receive personalized guidance and support.

Slide Deck

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Why Lead Generation Matters More Than Ever

Why Lead Generation Matters More Than Ever

According to a nationwide survey of more than 1,900 agents, those who consider themselves “experts” at generating leads earn nearly four times as much as agents who struggle with this activity. It’s probably safe to say, the same principle holds true for recruiting.

Why the Best Leaders Are Always Recruiting

Why the Best Leaders Are Always Recruiting

But if you’ve been around long enough, you know the business and real estate world doesn’t allow us to indulge in this comfort. It requires us to adjust or be left behind. It also rewards those who recognize that the connection between people, systems, and opportunities needs constant adjustment.

Recruiting Hungry

Recruiting Hungry

To keep yourself from getting caught in this trap, do the hard work of creating and maintaining a large and vibrant recruiting database. Poor prospects don’t look so great when you have lots of other choices.