Recruiting Mastermind Episode 11: 4 Steps to Better Talent Attraction and Recruiting for 2025

by | Mar 13, 2025

Description: Mark is joined by Juan Burbano of My BFF Social, Jay Teresi of Bold Trail Recruiting, and Ben Hess of Recruiting Insight as they discuss practical ways to improve your talent attraction and recruiting efforts in 2025.

This Recruiting Mastermind expands on the topics and ideas Mark and Ben presented at their 5-star rated Inman NYC session from earlier this year.

What You’ll Gain:

  • Source Top Talent: Find the perfect candidates.
  • Optimize Your Systems: Leverage cutting-edge data (BOLD TRAIL) and marketing (MyBff) for maximum efficiency.
  • Master Appointment Setting: Fill your calendar with qualified leads.
  • Gain Expert Consulting & Accountability: Receive personalized guidance and support.

Slide Deck

YouTube video

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

How to Work a Recruiting Funnel Like a Pro

How to Work a Recruiting Funnel Like a Pro

This framework helps us remember there’s a natural pace and process that honors talented prospects—it makes them feel valued and respected. If you’re not getting the number of high-quality hires you desire, work back through each step of the recruiting funnel.

How to Disqualify a Recruiting Prospect

How to Disqualify a Recruiting Prospect

But what happens when the prospect is NOT qualified? If you’re being selective and focused on hiring talented agents, at least 80% of recruiting prospects are not going to meet your standards. Here are some ways to wrap-up a call with an unqualified prospect.