Have set your recruiting goals for next year?
Every brokerage and team should set recruiting goals, and most do.
While goals articulate the desired outcomes, they often don’t address the tasks that lead to the anticipated results.
For example: If you want to hire 6 new agents for your office next year, what tasks are necessary to make that happen?
For new agent recruiting, here are three tasks that should be tracked (there could be several more):
1. Sourcing recruiting prospects
2. Conducting interviews
3. Post-interview follow-up touches
How many recruiting prospects are needed to get one high-quality interview?
Set a goal to acquire that number of prospects.
How many interviews are needed to get one high-quality pipeline addition?
Set a goal to conduct that number of interviews.
What frequency of follow-up touches are necessary to keep candidates moving forward in your pipeline?
Set a goal to conduct that many touches.
A similar process identifying tasks and outcomes should be done for experienced agent recruiting, as well.
Setting goals at the task level allows you to measure your progress more effectively on a day-to-day basis.
Your initial assumptions on how certain tasks contribute to the end goal may not be correct, but over time true metrics will emerge.
This methodology sets you free to focus on the things you can control rather than beating yourself up for not reaching the end goal.
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Have you been keeping up with “Recruiting Insight’s 12 Days of Christmas”?
If you fell behind over the weekend, don’t worry, you can catch up right now:
Day 10 (Saturday): Recruiting Insight’s Free Resources
Day 11 (Sunday): TalentBoost
On the Twelfth Day of Christmas, Recruiting Insight gave to you…Recruiting Masterminds. These events are your opportunity to collaborate with industry leaders, learn proven strategies, and tackle challenges in a supportive environment.
We offer these sessions bi-monthly, and our next Mastermind will be at the Inman Conference in New York on January 23rd @ 1:30pm ET. If you’re attending Inman, you’re invited to attend this Mastermind in person. It will be a great session, and we’d love to meet you! Check it out now.
