According to a nationwide survey of more than 1,900 agents, those who consider themselves “experts” at generating leads earn nearly four times as much as agents who struggle with this activity.
Agents who consistently find quality leads earn $100,000 more than the agents who are failing at identifying top-notch leads.
This is not surprising when you consider real estate is a business built on lead generation.
Word of mouth and networking are the strongest influencers in generating high quality leads.
It’s probably safe to say, the same principle holds true for recruiting.
If a survey asked you: How would you rate yourself at generating recruiting leads? [Expert, Growing, Novice, or Failing]
What would your response be?
If generating recruiting leads is not one of your core strengths, you’ll never be a high-performing recruiter or hiring manager.
It’s the first and most important part of recruiting execution.
