Getting Your Leaders into the Recruiting Game

by | Sep 11, 2024

One of the high performing hiring managers I coach recently described how she encouraged her executive team to jump into the recruiting game.

I just hired a $3M producer, and I asked my CEO to welcome her aboard.  The newly hired agent was elated to get a call from the CEO and said:

“I never even talked to the executives from my previous brokerage, and on my first day here, I’m being welcomed aboard.”

Later that week, another call went out to an agent who transferred from out of state and recently joined this manager’s office.

The CEO called this agent and said:

“I know this isn’t your first transaction, but it’s your first transaction with us. I appreciate the contribution you’re making to our company.”

If you’re a hiring manager, invite your executive team to participate in these types of calls.

If you’re an executive, ask your managers to let you know about opportunities to interact with prospects, new hires, and experienced agents.

Being personally noticed and recognized by someone an agent perceives as important makes them feel important.

It’s a win-win, and something this easy to implement shouldn’t be ignored.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Find a Struggle to Share

Find a Struggle to Share

If you want to connect with someone beyond the surface level, find something they’re struggling with and share in their pain.
Authors Chip and Dan Heath describe how this works:
One study found that when strangers were asked to perform a painful task together—in one case, submerging their hands in tubs of ice water to perform a sorting task—they felt a greater sense of bonding than did strangers who had performed the same task in room temperature water.
This bonding happened even though the task was pointless.