The Hopeful Work of Launching Entrepreneurs

by | Aug 16, 2024

Author John Detrixhe once wrote:

There’s something fundamentally good about entrepreneurship: Starting a business can help people improve their livelihoods, and new ideas can improve standards of living.

Entrepreneurship isn’t perfectly fair (some people will always have more advantages than others), but it does provide a crucial avenue of economic mobility.

If you’re a real estate leader, some of the best work you can do is provide “normal people” a shot at becoming successful entrepreneurs.

This is hopeful work.

Hopeful for you.

But more importantly, hopeful for the people you help realize their potential and do their best work inside your organization.

As you labor at the hard work of recruiting, don’t lose sight of the true purpose that undergirds your work.

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P.S. Have you registered for today’s Recruiting Mastermind?If not, register now. It’s not too late. If you’re not able to attend live, register anyway, and we’ll send a replay.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Find a Struggle to Share

Find a Struggle to Share

If you want to connect with someone beyond the surface level, find something they’re struggling with and share in their pain.
Authors Chip and Dan Heath describe how this works:
One study found that when strangers were asked to perform a painful task together—in one case, submerging their hands in tubs of ice water to perform a sorting task—they felt a greater sense of bonding than did strangers who had performed the same task in room temperature water.
This bonding happened even though the task was pointless.