Like most parts of the economy, the recruiting industry is trying to utilize technology to reduce costs, improve human interactions, and make hiring better for everyone involved.

But the innovation hype often outpaces what can really be done.

In a podcast from the archive, Max Armbruster, founder of TalkPush, helped define the limits of where technology can truly benefit the recruiting process.

Technology that recognizes what a user is doing…and recognizes this sequence happens over and over again is helpful because it can then be automated.

This is especially true for repetitive tasks that involve recruiters.

Probably 60-70% of the cost per hire is related to the human interactions necessary to make the hire happen.

The promise of recruitment automation is that rudimentary and repetitive tasks can be automated.

Does this mean your job as a recruiter or hiring manager is in jeopardy?

Not anytime soon.

Humans are still needed to make connections, facilitate engagements, and inspire recruiting prospects to take action.

As more recruitment automation takes hold and AI solutions emerge, productive recruiters will be doing more of the things only humans can do and less of the tasks a machine can do better.