How to Use Artificial Intelligence and Machine Learning to Supercharge Your Recruiting

by | Jun 22, 2022

In today’s podcast, we’ll be joined by Rob Keefe. Rob is the founder and President of Relitix

Relitix helps real estate brokerages use data, artificial intelligence, and machine learning to make better management decisions, recruit and coach more effectively, and find new ways to stick it to their competitors.

Full disclosure: Rob and I have something in common besides real estate. We were classmates together at the Naval Academy some 30-odd years ago, and we both spent time as naval officers before jumping into the real estate industry.

Before starting Relitix, Rob led organizations in every corner of residential real estate, including real estate brokerage, real estate development, mortgage banking, title, and relocation management.

He also served as Chairman of the Wisconsin Realtors Association representing the state’s 14,000 Realtors and has served as a board member of the National Association of Realtors.

So let’s jump in. I think you’re going to learn a lot today!

Watch Now

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

How to Work a Recruiting Funnel Like a Pro

How to Work a Recruiting Funnel Like a Pro

This framework helps us remember there’s a natural pace and process that honors talented prospects—it makes them feel valued and respected. If you’re not getting the number of high-quality hires you desire, work back through each step of the recruiting funnel.

How to Disqualify a Recruiting Prospect

How to Disqualify a Recruiting Prospect

But what happens when the prospect is NOT qualified? If you’re being selective and focused on hiring talented agents, at least 80% of recruiting prospects are not going to meet your standards. Here are some ways to wrap-up a call with an unqualified prospect.