Introducing Podcast Wednesdays

by | Apr 27, 2022

When I started writing daily Insights a few years ago, I intended to make them concise and to the point.

My goal was to deliver 60-seconds of recruiting wisdom to busy hiring managers each day.

But some of our readers have expressed an interest in going a little deeper on some topics and connecting with others who are doing the hard work of recruiting each day.

To meet this need, our team is now producing a weekly podcast where we will relay some of the best stories in real estate recruiting and introduce you to the remarkable individuals who have found recruiting success.

While the podcast is a larger time commitment (15 – 20 minutes), you’ll hopefully learn more and find ways to replicate the recruiting methodologies others have discovered.  Let’s get started…

Watch Now

In this week’s podcast, we’ll be talking with Mark Johnson, the President of JPAR Real Estate.  According to Real Trends, JPAR is the 32nd largest real estate company in the United States.  JPAR has over 4000 agents in 65 locations.

Under Mark’s leadership over the last four years, JPAR has grown its agent count by 250% mostly through organic, boots-on-the-ground recruiting.

Mark will reveal some of his powerful recruiting secrets during our discussion, and shine a light on what it’s like to recruit for a 100% commission brokerage versus more traditional split-commission models.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Find a Struggle to Share

Find a Struggle to Share

If you want to connect with someone beyond the surface level, find something they’re struggling with and share in their pain.
Authors Chip and Dan Heath describe how this works:
One study found that when strangers were asked to perform a painful task together—in one case, submerging their hands in tubs of ice water to perform a sorting task—they felt a greater sense of bonding than did strangers who had performed the same task in room temperature water.
This bonding happened even though the task was pointless.