by Ben Hess, Managing Director, ThirdPool Recruiting
Over the weekend, Carl Franzen of Inman News wrote his weekly commentary on the exit of Purplebricks from the U.S. market.
He did a great job of summarizing some of the factors leading to their demise. Perhaps the most important factor was the confusion consumers experienced trying to understand their business model.
The fact that Purplebricks offered a flat-fee, upfront, of several thousand dollars but only for certain categories of homes and ultimately pivoted its model to something else approaching more traditional brokerages (with variable fees paid at close) probably did not help it convey a coherent, clear, simple marketing message.
Simplicity and clarity will get you a long way in any business, especially one as complex and thorny as real estate.
This is a lesson we should apply to recruiting, as well.
Developing and articulating a clear and concise recruiting message enables the right recruiting prospects to successfully engage your team.
Here’s why agents are successful here….
If you join our team, here’s what’s in it for you…
Simplicity is not easy. That’s why those who develop it have an advantage.
