Recruiting Mastermind Episode 1: Growing Your Real Estate Firm During Challenging Times with Steve Murray

by | Mar 3, 2023

Description: Mark is joined by Steve Murray, the Co-Founder of REAL Trends and Partner in REAL Trends Consulting, which is the leading firm in residential brokerage throughout the U.S. and Canada with specialties in valuation, mergers and acquisitions, business analytics and senior management consulting. Mark and Steve share some interesting data and practical ideas to help you with your recruiting strategy, systems, and execution.

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.