The 2 Types of Recruiting Innovations

by | May 18, 2026

According to author Scott Anthony, innovations come in two flavors.

Core innovations are lower potential projects expected to offer rapid returns, and they are near and complimentary to your current business process.

Competitors will often be aware of these innovations and likely be implementing many of the same ideas you’re considering.

New growth innovations push the frontier of your strategy by developing something utterly original or doing something in a novel way.

These innovations have the potential to produce substantial returns, but it takes much longer to realize revenue from them.

When attempting to innovate your recruiting process, which framework should your organization use?

Core innovations will require you to execute better than your competitors.

New growth innovations require good ideas–plus the resilience and long-term focus to stay committed to them.

Neither one guarantees success, and both strategies produce some winners.

Pick one and then stay the course.

 

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Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.